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	<title>Comments on: HD-DVD &#8211; Too Little, Too Late</title>
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	<link>http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/</link>
	<description>Going From Good To Great</description>
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		<title>By: Tyler</title>
		<link>http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/#comment-1634</link>
		<dc:creator>Tyler</dc:creator>
		<pubDate>Thu, 24 Jan 2008 20:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/#comment-1634</guid>
		<description>I can see Microsoft being involved with a movie in some capacity (like, say, licensing the Halo name to a studio) for a couple of projects and then deciding to open or buy a small studio. But, I don&#039;t think they&#039;re just going to dive in right away, they seem smarter than that.
For example, Marvel Comics has an entertainment division and was doing exactly that for about the last ten years; they own their properties, but they worked with a studio to finance/produce/distribute movies. This May, however, they are going to be releasing Iron Man, which is the first movie they&#039;ve fully financed and have had complete control over. A company as big as Microsoft would probably do the same thing that Marvel did; partner with someone to test the waters and learn the ropes, and then, once they&#039;re comfortable, make a big move.
Marvel might be a stock to look into by the way, if you can get it at a low point and hold onto it until after Iron Man is released, you might be able to flip it for some cash money. Most of those summer Super Hero action movies do very well, and since this is the first movie Marvel has self-financed, it will also be the first time that they&#039;ll be in line to receive 100% of the monetary rewards if it is a success (also the tie-ins as well, games, toys, etc.). And judging from the trailers, I think it&#039;s going to be a monster, especially with that writer&#039;s strike. Four months from now, I don&#039;t think there&#039;s going to be a surplus of good movies in theaters, so Iron Man could be set up to make a whole lot of money. Even though that last Spider-man movie was pretty terrible, it still raked in dough. Transformers was also huge too. If it can do anywhere near what those two movies did, I think the stock is going to skyrocket because Marvel will get all of the loot. Just a suggestion.</description>
		<content:encoded><![CDATA[<p>I can see Microsoft being involved with a movie in some capacity (like, say, licensing the Halo name to a studio) for a couple of projects and then deciding to open or buy a small studio. But, I don&#8217;t think they&#8217;re just going to dive in right away, they seem smarter than that.<br />
For example, Marvel Comics has an entertainment division and was doing exactly that for about the last ten years; they own their properties, but they worked with a studio to finance/produce/distribute movies. This May, however, they are going to be releasing Iron Man, which is the first movie they&#8217;ve fully financed and have had complete control over. A company as big as Microsoft would probably do the same thing that Marvel did; partner with someone to test the waters and learn the ropes, and then, once they&#8217;re comfortable, make a big move.<br />
Marvel might be a stock to look into by the way, if you can get it at a low point and hold onto it until after Iron Man is released, you might be able to flip it for some cash money. Most of those summer Super Hero action movies do very well, and since this is the first movie Marvel has self-financed, it will also be the first time that they&#8217;ll be in line to receive 100% of the monetary rewards if it is a success (also the tie-ins as well, games, toys, etc.). And judging from the trailers, I think it&#8217;s going to be a monster, especially with that writer&#8217;s strike. Four months from now, I don&#8217;t think there&#8217;s going to be a surplus of good movies in theaters, so Iron Man could be set up to make a whole lot of money. Even though that last Spider-man movie was pretty terrible, it still raked in dough. Transformers was also huge too. If it can do anywhere near what those two movies did, I think the stock is going to skyrocket because Marvel will get all of the loot. Just a suggestion.</p>
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		<title>By: terrence</title>
		<link>http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/#comment-1608</link>
		<dc:creator>terrence</dc:creator>
		<pubDate>Wed, 23 Jan 2008 07:38:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/#comment-1608</guid>
		<description>you have a valid point.  I still don&#039;t believe Microsoft would buy a  studio the size of Warner or Universal.  It really wouldn&#039;t be core to their business and would honestly be a waste of capital.</description>
		<content:encoded><![CDATA[<p>you have a valid point.  I still don&#8217;t believe Microsoft would buy a  studio the size of Warner or Universal.  It really wouldn&#8217;t be core to their business and would honestly be a waste of capital.</p>
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		<title>By: Sachin</title>
		<link>http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/#comment-1599</link>
		<dc:creator>Sachin</dc:creator>
		<pubDate>Tue, 22 Jan 2008 21:09:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.doublejourney.com/2008/01/22/hd-dvd-too-little-too-late/#comment-1599</guid>
		<description>While improbable, it isn&#039;t as unfathomable as you make it seem.  Microsoft has an Entertainment division.  They already produce several video games and there&#039;s talk of making a Halo movie.  GE is an example of what was originally an engineering company that moved into entertainment.

HD-DVD would never be the reason Microsoft bought a studio.  It would only be if a studio was strategic to pushing the XBox and Zune platforms.  As you said content is king, so if you can&#039;t buy/license it, build your own....</description>
		<content:encoded><![CDATA[<p>While improbable, it isn&#8217;t as unfathomable as you make it seem.  Microsoft has an Entertainment division.  They already produce several video games and there&#8217;s talk of making a Halo movie.  GE is an example of what was originally an engineering company that moved into entertainment.</p>
<p>HD-DVD would never be the reason Microsoft bought a studio.  It would only be if a studio was strategic to pushing the XBox and Zune platforms.  As you said content is king, so if you can&#8217;t buy/license it, build your own&#8230;.</p>
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